Pricer has unveiled Pricer Avenue™, a new communications platform designed to deliver high‑impact shelf‑edge experiences, at EuroShop 2026 in Düsseldorf, Germany. The platform aims to elevate in‑store engagement while unlocking new communication and revenue opportunities for retailers.
Platform Highlights
- Commercially ready Pricer Avenue™ showcased at EuroShop.
- Insights shared from an independent survey of 5,000 shoppers across five countries.
- Discussion hosted with Dutch retailer PLUS on February 25: “Shelf awareness: How smart stores win shoppers.”
Leadership Commentary
CEO Magnus Larsson said the platform supports retailers’ ambitions to digitalize and enhance the aisle experience, integrating seamlessly with Pricer Plaza™, the company’s cloud‑based ecosystem. CCO Kajsa Blixth added that Pricer Avenue™ has already completed its first live installation with East of England in the UK.
Five Value Areas for Retailers
- Shopper experience: Sleek Scandinavian design, powered rail system, and Floating Canvas displays for richer storytelling.
- Revenue streams: Monetizable shelf edge with dynamic campaigns and premium brand visibility.
- Future‑proof infrastructure: Continuous power, IoT readiness, and modular design for scalability.
- Operational efficiency: Automated pricing, LED alerts, and snap‑and‑lock rail system for faster replenishment.
- Sustainability: Battery‑free design, modular construction, and recycling support to reduce environmental impact.
About Pricer
Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer is a global leader in electronic shelf labels and in‑store digitalization. The company has delivered over 380 million ESLs across more than 28,000 stores in 80 countries, helping retailers boost sales, efficiency, and sustainability. Learn more at pricer.com
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