The 2025 Listing Report by Animoca Brands Research has recognized KuCoin as one of the top three cryptocurrency exchanges globally for total token listings. This ranking underscores KuCoin’s aggressive strategy in the primary market, where it has seen a 31% year-over-year increase in new project onboardings.
I’m noticing that KuCoin isn’t just focused on volume. They’ve carved out a specific niche as the go-to platform for mid-to-high-cap projects, maintaining a massive footprint in the $30M to $500M+ fully diluted valuation (FDV) range.
Liquidity and Valuation Trends
The Animoca report highlights a significant surge in market appetite for new listings compared to 2024. For projects with an FDV over $100M, the data shows:
- Day 1 Volume: Trading activity hit up to 1.78x the 2024 average.
- 30-Day Growth: The $100M–$500M FDV segment was the “sweet spot” for growth, reaching 2.12x the prior year’s average.
- Institutional Selectivity: Top-tier exchanges like KuCoin now account for roughly 25% of all listings in the $500M+ category, signaling a move toward higher quality and more established projects.
Diversifying into Real-World Assets (RWA)
Beyond standard altcoins, KuCoin is making a play for traditional finance on-chain. The report ranked KuCoin fifth in tokenized gold trading volume.
I see this as a key strategic move. By offering on-chain representations of defensive assets like gold, KuCoin is attracting users who want the security of traditional commodities with the efficiency of blockchain technology.
Compliance and Global Footprint
Under the leadership of CEO BC Wong, KuCoin has shifted its focus heavily toward regulatory approval.
- User Base: Currently serves over 40 million users across 200+ countries.
- Security: Holds SOC 2 Type II and ISO 27001:2022 certifications.
- Regulation: Registered with AUSTRAC in Australia and holds a MiCA license in Austria, positioning it well for the European market.
| Feature | KuCoin 2025 Performance |
| Listing Rank | Top 3 Globally |
| Listing Growth | +31% YoY |
| Asset Count | 1,000+ Tokens |
| RWA Specialty | Top 5 in Tokenized Gold |
“Exchange competition in 2025 is increasingly shaped by listing composition, liquidity distribution, and asset structure diversification rather than listing volume alone.” — Animoca Brands Research
Editorial Disclosure: This report is for informational purposes only. It is based on a press release from KuCoin dated February 28, 2026. This content does not constitute financial or investment advice. Cryptocurrency trading involves significant risk of loss. Always conduct your own research before investing in early-stage tokens or RWA. Please read our full Disclaimer.
